Design & Fashion, Meet the designer, wearing Iutta

Iutta at Milano Fashion Week SS19

October 5, 2018

Even though we have just returned from Milan, we are still in that exquisite state that we always feel in Italy, and especially when it’s Fashion Week. We saw Gigi Hadid in that famous giant bubble dress, we watched the Prada show as we stood on some great 90’s chairs and we wore our lovely Iuttas proudly on the streets full of photographers and, of course, fashionistas.


The North Star takes us to Milano


The first two days at Fashion Week were a total delight! Moncler has organized a 3D exhibition that really excited us, near Porta Romana, with video installations where the clothes decomposed and then reassembled. Also in the first day, the North Star embroidered bag was a head turner. How it he get there?





Din pasiune pentru românesc și admirație pentru tot ce e frumos, Cristina Cândea s-a plimbat pe străzile aglomerate din Milano purtând cu mândrie geanta brodată Steaua Nordului. Asortată cu un costum gri și o pereche de pantofi cu berete roșii, outfit-ul ei ne-a cucerit total.




Fashion Week on Instagram. No filter


We’ve are used to seeing our Iuttas on Instagram (remember Magpie and Puffin?). This year, it’s Polaris’s turn! Gabriela Atanasov, or as we all know her, Sweet Paprika, took Polaris on a walk on the streets of Milano. Of course, her outfit fascinated us (and not just us) and we were really really proud to see our dear bag look so amazing.




The details matter and probably fashionistas are the most conscious of it. That’s why Gabriela made us very happy when she was excited about the bracelet with embroidered motifs The Tree of Life. As you see, it looks great!

Sneak Peak from the Royal Longing collection


We know that all our carriers are extremely curious about the launch of the new Royal Longing collection online and we appreciate every time you write and ask us about it. And to give you good news, the baroque motifs that you have so much appreciated (at the 5th anniversary of Iutta and the End of Summer Sale Party) were also present at the MFW. Together with Sweet Paprika and her incredible outfits, the yellow embroidered leather bag enjoyed plenty of attention.




And because we like to make you happy, we have more good news: soon (really soon) we launch all the products from the Royal Longing collection on Yey!


Streetstyle at MFW


Of course, among our greatest pleasures (besides gelatto and pizza) were the outfits that we saw and that managed to fascinate us either by their boldness or by their ingenuity. And as we could not see them all in real life, we were smart enough to keep up with all of MFW on Instagram. We chose some of our favorites (although we still had at least a thousand other favorites).


HOMI Milano


Because they happened one after the other (and in case you were wondering if we will ever come back home from in Milan) we want to remind you that we were also present at HOMI, a lifestyle fair. And there we have shown some of the Royal Longing products and we can pride ourselves that they were highly appreciated. All that remains to say after this adventure is that we can hardly wait to come back to Milan, ofc!





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