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When traditional turns couture

Spring is officially here, which also means that Fashion Week season has come to an end. Spring is officially here, which also means that Fashion Week season has come to an end. From New York…
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The Iutta Travel Guide

An old Chinese proverb says that wherever you go, you have to go with all your heart. We often travel only with our thoughts and, especially in the beginning of the year, many of us…
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Start The SALE Season With The Story of our Romanian Motifs

Now that the new year has come to rights, we imagine that all agendas have been marked with a set of resolutions or desires for the coming months. Whether we think of professional achievements or…
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How Should We Wear Red, Designers’ Favorite Color This Fall?

At the beginning of September, we’re getting ready to say goodbye to crop tops, easy, breezy sundresses, and the shorts that we’ve worn all summer long. However, the arrival of fall shouldn’t make us feel…
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5 Bags that will always be in fashion

We know you are constantly looking for cool bags that you could wear with great pride season after season, and that you’re doing the best you can to avoid temptation and stay far, far away…
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One Backpack, Endless Styling Possibilities: How to Wear This Season’s Most Desirable Accessory

The bags we carry around with us day by day are so much more than mere decorative accessories created to accommodate our essentials. Going beyond their incontestable practical value, they reflect our taste, personality and…
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Make the most of discounts of up to 40% on your favorite Iutta products before your vacation

In the middle of July, our mind flies to reach wonderful vacation destinations. The ever-growing temperatures stimulate us to daydream about fairy tale spaces, and make plans for the free days ahead of us. Holiday…
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Folk Accents in Fashion: Top Designers Find Their Inspiration in Ancient Cultural Elements

Have you ever been curious to uncover the sources of inspiration of some of the most prominent designers worldwide, who manage to surprise their audiences with a series of wearable works of art year after…
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HOW TO STYLE FOLK ACCESSORIES

Folk patterns have made a long-anticipated comeback and have been a source of fashion inspiration for the past couple of years. For those who are big fans (count us in!), we’ll share are some important…
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HOW TO: FOLK INTERIOR DESIGN

Words are not enough to express the beauty of the Romanian folklore and its fascinating emotions. Every corner of our country preserves ancient motifs, evidence of our spiritual culture and a great source of inspiration. All these…
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